# Peychaud's Bitters "new formula?" **URL:** https://spiritsandcocktails.community/t/peychauds-bitters-new-formula/1286 **Category:** Cocktails and mixed drinks **Created:** [February 2, 2026, 7:25pm UTC](https://spiritsandcocktails.community/t/peychauds-bitters-new-formula/1286 "2026-02-02T19:25:05Z") **Posts on this page:** 5 **Page:** 1
### Author: ![PhilipGreene](https://spiritsandcocktails.community/letter_avatar_proxy/v4/letter/p/b782af/32.png) [@PhilipGreene](https://spiritsandcocktails.community/u/PhilipGreene) #### Post date: [February 2, 2026, 7:25pm UTC](https://spiritsandcocktails.community/t/peychauds-bitters-new-formula/1286/1 "2026-02-02T19:25:05Z")
This ad raises two questions. One, did Peychaud’s Bitters have a different formula during Prohibition, causing it to have a “new formula” starting in 1934? Also, does anyone know anything about this “How to Mix ‘Em” book that was apparently available at your local K&B stores at that time? Stanley Clisby Arthur’s similarly titled book was still 3 years off. ![jung wulff ad 1934](https://spiritsandcocktails.community/uploads/default/original/2X/d/d4ec4d24e953173edf997e2d8c8ce1ab70e522d4.jpeg) ---
### Author: ![PhilipGreene](https://spiritsandcocktails.community/letter_avatar_proxy/v4/letter/p/b782af/32.png) [@PhilipGreene](https://spiritsandcocktails.community/u/PhilipGreene) #### Post date: [February 2, 2026, 7:25pm UTC](https://spiritsandcocktails.community/t/peychauds-bitters-new-formula/1286/2 "2026-02-02T19:25:42Z")
![jung wulff ad 2 1934](https://spiritsandcocktails.community/uploads/default/original/2X/d/df785992d4143ccbbcfdaf03d48844d5e294b6d4.jpeg) ---
### Author: ![BookofMorten](https://spiritsandcocktails.community/user_avatar/spiritsandcocktails.community/bookofmorten/32/949_2.png) [@BookofMorten](https://spiritsandcocktails.community/u/BookofMorten) #### Post date: [February 3, 2026, 9:26am UTC](https://spiritsandcocktails.community/t/peychauds-bitters-new-formula/1286/3 "2026-02-03T09:26:21Z")
Could this be the one you’re looking for @PhilipGreene ? ![image](https://spiritsandcocktails.community/uploads/default/original/2X/4/45098302036e4c995c24f734010e3f2075de94ff.jpeg) ![image](https://spiritsandcocktails.community/uploads/default/original/2X/8/8c5c8e8cb531fa2ddb34a818aee02ffb6ed7bc0b.jpeg) If so, drop me an email on [Morten@pechehospitality.com](mailto:Morten@pechehospitality.com) and I’ll send you the PDF I have of it 🙂 ---
### Author: ![fredyarm](https://spiritsandcocktails.community/user_avatar/spiritsandcocktails.community/fredyarm/32/752_2.png) [@fredyarm](https://spiritsandcocktails.community/u/fredyarm) #### Post date: [February 3, 2026, 6:36pm UTC](https://spiritsandcocktails.community/t/peychauds-bitters-new-formula/1286/4 "2026-02-03T18:36:33Z")
Unlike Angostura Bitters, Peychaud’s Bitters production had to stop during Prohibition. Perhaps this is when they took a moment to modernize the recipe and switched from cochineal to artificial red dye for the coloration? I can’t find 100% solid evidence they they used cochineal, but artificial red dyes weren’t around when it was first marketed. ---
### Author: ![LibationLegacy](https://spiritsandcocktails.community/letter_avatar_proxy/v4/letter/l/a183cd/32.png) [@LibationLegacy](https://spiritsandcocktails.community/u/LibationLegacy) #### Post date: [March 8, 2026, 9:09pm UTC](https://spiritsandcocktails.community/t/peychauds-bitters-new-formula/1286/5 "2026-03-08T21:09:31Z")
Seen here in this ad from the New Orleans Times-Picayune, May 13, 1923, Peychaud Bitters were still produced during Prohibition, but in a “extract” version which appears to have been non-alcoholic and four times as concentrated as the previous product. It was also included as an ingredient for non-alcoholic apricot and peach cordials sold in Lousiana at the time. ![peychauds_during_prohibition](https://spiritsandcocktails.community/uploads/default/original/2X/4/477e1df258431c314a7faecdbc0f01b18850b336.jpeg)