This article, by David Gluckman, garnered a lot of comment on other platforms, so now’s the chance for s&c.c to take a crack at it.
We often discuss distillers and how they create spirits, but David comes from the dreaded marketing side of the business, which of course is just as likely, if not more so, to be the origin of many beverages. In this essay, he talks about some of the rums that “got away.”
From the ’60s through the ’90s, attempts were made to market premium rums to compete with Bacardí. It’s interesting to think where we might be now if a greater audience for rum had been discovered a bit earlier.